SMArtX Advisory Solutions Expands Manager Marketplace with 25 New Strategies from Seven Leading Asset Management Firms - DEV

GQG Partners, Liquid Strategies, and VanEck Join the SMArtX Platform

WEST PALM BEACH, Fla., July 10, 2025 /PRNewswire/ — SMArtX Advisory Solutions (“SMArtX”), a leading innovator in managed accounts technology, has announced the addition of 25 new strategies from seven leading asset management firms to its Manager Marketplace. SMArtX’s continuously growing platform now offers 1,553 strategies from 323 distinguished asset management firms.

Newcomers GQG Partners, Liquid Strategies, and VanEck respectively added global ADR and U.S. equity strategies, overlay and hedged equity strategies, and real asset, thematic, and asset allocation ETF strategies. Allspring Global Investments, F/m Investments, Innovator Capital Management, and T. Rowe Price also expanded their current offerings to respectively include custom equity and emerging markets strategies, a municipal bond ladder strategy, a buffered ETF strategy, and a suite of equity blend strategies.

The full list of new strategies includes:

Allspring Global Investments
- SMArt Custom Blend
- SMArt Emerging Markets
F/m Investments
- Genoa Enhanced Muni Bond Ladder
GQG Partners
- Global ADR
- U.S. Equity
- U.S. Equity Value
Innovator Capital Management
- Capital Shield 100% Buffer
Liquid Strategies
- Core Bond Overlay
- Hedged Large Cap Equity
- Hedged Premium Income
- Large Cap Equity Overlay
T. Rowe Price Associates, Inc.
- 100 Equity Blend Model Portfolio
- 20/80 Blend Model Portfolio
- 40/60 Blend Model Portfolio
- 60/40 Blend Model Portfolio
- 80/20 Blend Model Portfolio
- U.S. Equity Blend ETF Model Portfolio
VanEck
- Real Assets
- Select Opportunities
- Wealth Builder Core Aggressive
- Wealth Builder Core Conservative
- Wealth Builder Core Moderate
- Wealth Builder Plus Aggressive
- Wealth Builder Plus Conservative
- Wealth Builder Plus Moderate

Brad Haag, Executive Vice President of Asset Manager Solutions at SMArtX, said, “With the third quarter officially underway, SMArtX is excited to highlight the continued growth of our Manager Marketplace! Our platform now offers even more strategies from respected asset managers. This expansion means more opportunities for asset managers to differentiate their offerings and for advisors to craft tailored portfolios for their clients. We’re ready for an impactful quarter ahead!”

About SMArtX Advisory Solutions

SMArtX Advisory Solutions delivers award-winning UMA technology through a cloud-native, modular platform for RIAs, asset managers, and FinTech firms. Its scalable solutions streamline workflows, and modernize managed accounts infrastructure with innovative, configurable technology for trading, billing, and investment distribution.

SOURCE SMArtX Advisory Solutions

Overview of New Investment Strategies

The recent expansion of SMArtX's Manager Marketplace introduces a diverse array of investment strategies designed to meet the evolving needs of financial advisors and their clients. These new offerings encompass various asset classes, including U.S. equity, global ADR, and thematic strategies, ensuring that advisors have access to innovative solutions that align with market trends.

Among the notable additions are strategies from GQG Partners, which focuses on global ADR, and VanEck, known for its thematic and asset allocation ETF strategies. This expansion not only enhances the breadth of options available but also allows financial advisors to tailor their investment approaches based on specific client needs and market conditions.

Benefits of the Manager Marketplace

The SMArtX Manager Marketplace provides significant advantages for financial advisors, primarily by streamlining the investment selection process. With over 1,500 strategies now available, advisors can efficiently identify and implement investment solutions that best fit their clients' goals, ultimately enhancing portfolio performance and client satisfaction.

In addition to the extensive range of strategies, the platform's user-friendly interface and advanced technology facilitate seamless integration into existing workflows. This efficiency allows advisors to save time and focus more on client relationships rather than administrative tasks, making it a valuable resource in today's fast-paced financial environment.

Insights from Leading Asset Management Firms

The inclusion of strategies from seven leading asset management firms underscores the credibility and depth of the offerings available on the SMArtX platform. Each firm brings unique expertise and innovative approaches to investment management, enriching the marketplace with a variety of perspectives and methodologies.

For instance, Allspring Global Investments has expanded its offerings to include custom equity and emerging markets strategies, while T. Rowe Price has introduced a suite of equity blend strategies. These insights not only enhance the marketplace's appeal but also provide financial advisors with the tools they need to navigate complex market dynamics effectively.

Future Developments in the Manager Marketplace

As SMArtX continues to grow, the Manager Marketplace is expected to evolve with additional strategic partnerships and innovative investment solutions. This commitment to expansion reflects the company's dedication to meeting the diverse needs of financial advisors and adapting to changing market conditions.

Future developments may include further enhancements to the platform's technology, additional asset classes, and even more robust analytics tools. By staying ahead of industry trends, SMArtX aims to maintain its position as a leading provider of managed accounts technology and investment solutions.