Russell Investments is the First to Offer Strategies Through SMArtY, with More Firms Being Added Next Week
WEST PALM BEACH, Fla., September 28th, 2023 – SMArtX Advisory Solutions (“SMArtX”), a leading innovator in managed accounts technology, today launched SMArtY, the highly anticipated manager-sponsored strategist platform. The platform is built utilizing SMArtX’s award-winning managed accounts technology. SMArtY is designed to deliver a turnkey, cost-effective managed accounts platform focused on world-class asset managers, automated investment management workflows, and tax efficient account administration with asset managers offsetting the platform fee.
The SMArtY platform is another demonstration of SMArtX Advisory Solutions’ innovative managed accounts technology that powers several investment solutions throughout the industry. This multi-custodial, advisor-facing platform enables advisors to easily source strategies, build portfolios, and administrate client accounts with tax-efficiency, knowing portfolios are rebalanced and updated with continuous intraday trading. As a result of its manager-sponsored structure, SMArtY opens the door to a multitude of capabilities that were once unaffordable for some financial planners, wrap-fee providers, and independent RIAs.
“The launch of the SMArtY platform showcases another instance of SMArtX’s managed accounts technology creating a solution to solve advisor challenges. In this case, we are catering to firms looking to cost-effectively outsource their trading and investment management so they can focus resources on their core value-add,” said Jonathan Pincus, CEO of SMArtX Advisory Solutions. “We are proud to celebrate this day with our collaborators Russell Investments, who have supported our idea from the beginning through to realization.”
Discover how SMArtY is reshaping the future of wealth management here.
SMArtX Advisory Solutions is an award-winning managed accounts technology provider. SMArtX Advisory Solutions licenses its proprietary technology to enterprise firms looking to create, customize, or upgrade their existing managed accounts technology. Our API-first, cloud-native technology operates within a modular, micro-services architecture, providing clients tailored managed accounts solutions catered to their unique specifications. SMArtX Advisory Solutions also offers off-the-shelf turnkey asset management platforms, SMArtX and SMArtY, for advisors seeking a modern asset management platform. Learn more at www.smartxadvisory.com
The SMArtY platform is designed to enhance the efficiency of financial advisors by providing a suite of features that streamline investment operations. With capabilities such as continuous intraday trading and automated portfolio rebalancing, advisors can focus more on client relationships and less on operational logistics.
Additionally, the platform's manager-sponsored structure allows for a diverse range of investment strategies to be easily accessible. This means that financial planners and independent RIAs can leverage sophisticated investment management tools that were previously out of reach, empowering them to offer enhanced services to their clients.
SMArtX Advisory Solutions has partnered with Russell Investments to launch the SMArtY platform, marking a significant step in providing innovative investment solutions. This collaboration enables Russell Investments to be the first firm to offer strategies through SMArtY, showcasing the platform's capabilities to a broader audience.
By integrating Russell's expertise and investment strategies, SMArtY users can benefit from a well-rounded selection of investment options. This partnership not only enhances the platform's credibility but also ensures that advisors have access to high-quality strategies that can be tailored to meet their clients' specific needs.
Financial advisors using the SMArtY platform can expect numerous benefits, including improved operational efficiency and enhanced client service. The platform's user-friendly interface and robust technology allow advisors to manage client accounts with greater ease, freeing up time to focus on strategic planning and client engagement.
Moreover, the cost-effective nature of the platform means that advisors can outsource their trading and investment management without compromising quality. This allows financial firms to allocate resources more effectively, ultimately leading to improved client satisfaction and retention.
SMArtX Advisory Solutions is committed to continually enhancing the SMArtY platform with new features and strategies. As part of their growth strategy, the company plans to onboard additional asset management firms, expanding the range of investment choices available to advisors.
This ongoing development reflects SMArtX's dedication to innovation in managed accounts technology, ensuring that financial advisors have access to the latest tools and resources. As the platform evolves, users can anticipate even more capabilities that will help them stay competitive in the fast-paced financial landscape.