Franklin Templeton Marks the Fourth Manager to be Added to SMArtX’s Revolutionary New Strategist Platform SMArtY
WEST PALM BEACH, Fla., November 7, 2023 – SMArtX Advisory Solutions (“SMArtX”), a leading innovator in unified managed accounts (UMA) technology and architect of the SMArtX turnkey asset management platform (‘TAMP’), today announced its strategic collaboration with Franklin Templeton as the fourth asset management firm to offer its investment strategies through the innovative SMArtY platform. SMArtY, developed and launched by SMArtX Advisory Solutions earlier this year, is a manager-sponsored no fee strategist platform that harnesses the power of SMArtX’s acclaimed managed accounts technology.
SMArtY is poised to revolutionize the industry by providing fee-sensitive advisors with an array of robust features, including tax services, automated account rebalancing coupled with seamless trade execution, and access to third-party model investment strategies – all without the burdensome costs associated with conventional wealth management solutions.
Brad Haag, EVP, and Head of Distribution at SMArtX, expressed his enthusiasm for the relationship, stating, “We are excited to welcome Franklin Templeton as the newest asset manager on our groundbreaking SMArtY platform. As a premier asset management firm, Franklin Templeton’s offering will provide RIAs, wrap fee advisors, and financial planners with an exceptional, cost-free solution to address their investment management needs.”
“Franklin Templeton has developed a meaningful relationship with SMArtX over the years, and we’re excited about this opportunity to enhance our partnership by offering Franklin Templeton Model Portfolios on the SMArtY Platform,” said Tyler Porterfield, SVP and Head of Private Wealth Platforms for Franklin Templeton. “Our models, managed by Franklin Templeton Investment Solutions, seek to maximize total return at measured levels of risk by using a flexible multi-manager approach and employing dynamic active management.”
Franklin Templeton Investment Solutions has over 25 years of experience crafting multi-asset and quantitative solutions powered by Franklin Templeton’s best thinking and draws upon the broad spectrum of investment strategies offered by the firm. Franklin Templeton Investment Solutions has a deep commitment to solving the most complex challenges of our clients through custom-built solutions.
Having revolutionized managed accounts for the past decade, SMArtX’s visionary technology now extends its transformative influence to a broader spectrum of firms through the SMArtY platform, offering them access to cash management tools, tax impact analysis, and tax harvesting technology – all seamlessly integrated within a UMA framework.
The SMArtY platform is set to further expand its lineup of esteemed asset managers and augment its already impressive array of features. To learn more about the pioneering SMArtY platform and secure your spot on the waitlist, please visit: HERE.
SMArtX Advisory Solutions is an award-winning unified managed accounts technology provider and manages SMArtX, a turnkey asset management platform (‘TAMP’). SMArtX’s API-first, cloud-native technology operates within a modular, micro-services architecture, providing clients a tailored solution catered to their unique specifications. SMArtX is available as an off-the-shelf TAMP for advisors seeking a wider selection of investment product and ease of use, while automating the investment processes and simplifying the everyday tasks of managing client accounts. SMArtX also licenses its proprietary technology to enterprise firms looking to create, customize, or upgrade their existing managed accounts technology as a standalone or fully integrated solution. Learn more at www.smartxadvisory.com.
Franklin Resources, Inc. [NYSE:BEN] is a global investment management organization with subsidiaries operating as Franklin Templeton and serving clients in over 150 countries. Franklin Templeton’s mission is to help clients achieve better outcomes through investment management expertise, wealth management and technology solutions. Through its specialist investment managers, the company offers specialization on a global scale, bringing extensive capabilities in fixed income, equity, alternatives and multi-asset solutions. With more than 1,300 investment professionals, and offices in major financial markets around the world, the California-based company has over 75 years of investment experience and approximately $1.4 trillion in assets under management as of October 31, 2023. For more information, please visit franklintempleton.com and follow us on LinkedIn, Twitter and Facebook.
The addition of Franklin Templeton model portfolios to the SMArtX platform offers numerous advantages for financial advisors and their clients. These portfolios are designed to enhance investment strategies, providing a robust selection of options that cater to various risk appetites and investment goals.
By integrating Franklin Templeton’s expertise, advisors can leverage high-quality investment solutions that are backed by extensive research and market insights. This collaboration not only streamlines the investment process but also empowers advisors to deliver personalized solutions that align with their clients’ financial objectives.
SMArtX Advisory Solutions leverages cutting-edge technology to optimize investment management processes for its users. The SMArtY platform is designed to provide a seamless experience, allowing advisors to manage multiple accounts and strategies efficiently within a unified framework.
With features such as cash management tools, tax impact analysis, and tax harvesting technology, SMArtX enables advisors to implement sophisticated strategies that can maximize returns while minimizing tax liabilities. This technological edge positions advisors to better serve their clients in an increasingly complex investment landscape.
Clients who have utilized the SMArtX platform report significant improvements in their operational efficiency and client satisfaction. By integrating Franklin Templeton model portfolios, many advisors have experienced enhanced portfolio performance and streamlined reporting processes.
Success stories highlight how the collaboration has allowed advisors to offer more diversified investment options, leading to higher client retention rates and increased referrals. These testimonials underscore the value of the SMArtX platform in transforming the way financial advisors manage investments.
As SMArtX continues to innovate, the focus remains on enhancing the platform's capabilities to meet the evolving needs of financial advisors. Future developments may include the introduction of additional asset managers and advanced analytics tools to further empower advisors in their investment decision-making processes.
The commitment to an API-first, cloud-native architecture ensures that SMArtX can rapidly adapt to market changes and client demands, fostering a dynamic environment for investment management. This forward-looking approach positions SMArtX as a leader in the managed accounts space, ready to meet the challenges of tomorrow.